Kerry Guard^she/her

Why Kerry

She works on how technical products explain themselves to the people who have to buy them. That is the same problem from two directions: the marketing that reaches a buyer, and the site that has to answer them when they arrive.

Her focus is Search Visibility Optimization. It's MKG's name for treating search, answer-engine and generative-engine optimisation as one problem: being the answer a buyer is given, not just a ranked link. A meaningful share of buyers never reach a results page at all.

She has run this for B2B SaaS and technology companies — mostly in cybersecurity and data management — as CEO of MKG Marketing, the agency she co-founded in 2011.

She is the editor Intracia was designed for. We built MKG's site and sites for MKG's clients: statically generated, fast and cheap to run, and edited by marketers rather than developers. The CMS came out of watching that gap.

That thinking shaped this site. Structured content, clean semantic markup, machine-readable metadata and a /llms.txt are what make a site legible to the systems that now stand between a company and its customers.

About Kerry

I started out in media planning, deciding where other people's advertising money should go. Universal McCann on Verizon first, then the whole $10M Yoplait budget at Publicis Modem, then senior planner on Microsoft.com at MEC Global — by which point the technology work was the part I wanted. I left in 2011 to co-found an agency of my own.

Most of my work since has been with Silicon Valley technology companies: working out who the audience is, then closing the distance between that audience and a signup. Some of that is measurement — knowing which numbers mean something and which are flattering noise. Some of it is building: microsites for a single launch, or a whole site redesigned when the evidence says the site itself is what's in the way.

These days I live in Guernsey, and host Back on T-R-A-C-K, a podcast where I ask CMOs and founders how high-growth companies get built.